Free Pardot Automation eBook
The proven way to generate more sales, upsell, retain, and satisfy your clients
and influence sales
Customer reviews are a key component of a company’s marketing campaign. They can elevate your search (SEO) ranking, and they provide social proof that prospects look for when evaluating potential vendors or suppliers. Establish your credibility in the market with Blueprint’s reviews email series.
Local SEO rankings
Ranking locally is an important part of an SEO campaign. To elevate your ranking, it’s important to set up your local listings, while maximizing the number of positive reviews for your business. Email can help by driving buyers to leave positive reviews in a systematic way through automation.
Increasing credibility and sales
When prospects are considering buying your product versus your competitor’s offering, they look for social proof to support your claims. Online business directories are the most frequently used sources of customer ratings and reviews.
Using email automation to increase reviews
Once your clients have purchased from you, it’s the perfect time to ask for a review. There are two ways you can achieve this. You can email your customer to request that they provide a review on a business directory such as Google My Business. Alternatively, you can drive them to your own survey and determine if they review you favourably before driving them to place their review in a business directory. The second approach provides greater control as you determine your customer’s view before referring them to an external directory. Blueprint can work with you to determine your ideal process, then build your reviews email series to maximize your results.
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