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Establish your ascension ladder
Customer retention is more than a sequence of emails. It’s a process that starts with your customer’s first purchase, and continues through their ongoing interactions with you. To gain clarity on what to communicate to clients, map out your ascension ladder from your entry level product to additional products. When a customer buys multiple products from a single company it creates brand advocacy and loyalty.
Special occasion emails
Part of a retention campaign is building a relationship with your audience. Sending emails on special occasions, such as birthdays or anniversaries, is a great way to show your clients you care, while building a relationship with them.
Reminder emails can help you retain clients because they provide a helpful service, encouraging customers to buy again without being pressured. Send a sequence of reminder emails for best results.
When a client is unhappy, you want to know about it as soon as possible, so you can rectify the problem and satisfy their needs. Feedback email can uncover both positive and negative customer experiences. This knowledge can be vital to your business success, so it’s worth taking the time to develop effective approaches.
Thank you email
Saying thanks can go a long way. Show your gratitude to your customer and let them know how much you appreciate their business. With every sale you make, it’s worth taking the time to thank your customer.
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