Free Pardot Automation eBook
The proven way to generate more sales, upsell, retain, and satisfy your clients
Driving to the Next Step in Your Funnel
Once you have generated a lead using a free giveaway such as an ebook, it’s important to follow-up and drive your lead to the next step in your funnel. For some businesses, the objective may be to drive them in-store. For others, it may be to make an initial purchase or simply nurture the lead.
The foundation follow-up sequence allows the prospect to download your lead magnet, via either a thank you page or an auto-reply email. The advantage of using auto-reply email for the download is that you can ensure that your prospect has provided a valid email address.
Once you have generated the lead, the thank you page can be used as a survey to learn more about your prospect and place them in the right follow-up sequence.
If your lead is completely cold, a drip sequence provides a powerful way to educate prospects, while building a relationship with them – creating an increasingly sales ready prospect.
Video series sequence
When your prospect has opted in to learn something, video can be integrated into your follow-up sequence. This provides an immediate start to the bonding process. You can use a single video, or introduce prospects to a multi-video sequence to be accessed by email.
Sales letter sequence
For selling prospects a low price product, you can make the offer on your thank you page, then use email automation to follow-up with the offer.
Pressure stacking sequence
If your prospect has opted in for a coupon or sales offer, you can layer additional offers by email to create a sense of urgency and entice your prospect to buy in the short term.
Book a free Pardot Consultation.