Lead Magnet Follow-up Series Provide immediate gratification and value

Free Pardot Automation eBook

The proven way to generate more sales, upsell, retain, and satisfy your clients

Driving to the Next Step in Your Funnel

Once you have generated a lead using a free giveaway such as an ebook, it’s important to follow-up and drive your lead to the next step in your funnel. For some businesses, the objective may be to drive them in-store. For others, it may be to make an initial purchase or simply nurture the lead.

Foundation sequence

The foundation follow-up sequence allows the prospect to download your lead magnet, via either a thank you page or an auto-reply email. The advantage of using auto-reply email for the download is that you can ensure that your prospect has provided a valid email address.

Survey sequence

Once you have generated the lead, the thank you page can be used as a survey to learn more about your prospect and place them in the right follow-up sequence.

Drip sequence

If your lead is completely cold, a drip sequence provides a powerful way to educate prospects, while building a relationship with them – creating an increasingly sales ready prospect.

Video series sequence

When your prospect has opted in to learn something, video can be integrated into your follow-up sequence. This provides an immediate start to the bonding process. You can use a single video, or introduce prospects to a multi-video sequence to be accessed by email.

Sales letter sequence

For selling prospects a low price product, you can make the offer on your thank you page, then use email automation to follow-up with the offer.

Pressure stacking sequence

If your prospect has opted in for a coupon or sales offer, you can layer additional offers by email to create a sense of urgency and entice your prospect to buy in the short term.