On average, it costs 5-25 times more to acquire a new customer than it does to retain existing customers. Customer retention email campaigns are designed to maximize your lifetime revenue per client through consistent, strategic email marketing campaigns.
Repeat Purchases Increase Over Time
There is a 32% chance that a first-time customer will buy from you again and second time customers are 53% more likely to buy another time. Once customers have ordered ten times from your business, they are 83% more likely to make another purchase.
But repeat business won’t just happen by chance. It is vital that businesses actively engage with their customers to develop a relationship that encourages them to continue purchasing.