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How Does Email Marketing Help Companies Nurture Customers?
Approximately, only 5% of new leads are ready to buy now. This means that the majority of leads generated are simply not sales ready. The purpose of lead nurturing campaigns is to increase the percentage of people that buy from you over time. There are two reasons why people buy. They purchase because they desire what you have to offer and because they trust you. […]
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How Does a Drip Campaign Work?
If you’ve never used a drip marketing campaign, now’s the time to start. Drip campaigns are among the best ways to drive new prospects to take action and to maximize the lifetime revenue of existing clients. […]
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