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Get the most out of Pardot with the right
email marketing campaigns, assets, and

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The proven way to generate more sales, upsell, retain, and satisfy your clients

The Right
Email Marketing Campaigns Make the Difference

Pardot is a powerful system for automating your email marketing and prioritizing the way you manage and contact your leads. Through Pardot, you can set effective email campaign, also known as journeys, while maximizing sales and the lifetime revenue per client.

Proven Pardot Campaigns

At Blueprint, we are experienced in building email marketing campaigns that generate more sales, upsell, and retain your clients. Here are the campaigns that we use to achieve these results in Pardot:

  1. Lead Nurturing – Cultivates leads to maximize the number of prospects that convert into sales
  2. Sales Conversion – Predictably converts more leads into sales
  3. Onboarding – Welcomes clients and prepares them for success
  4. Reviews – Gets more positive reviews to help convert more prospects into sales
  5. Customer Experience – Builds a relationship with your customers for life
  6. Upselling – Maximizes your lifetime revenue per client
  7. Retention – Increases repeat purchases
  8. Reengagement – Wins lost customers to increase total revenue
Pardot Campaigns Workflow Pardot Campaigns Workflow

The Right Marketing Assets Support Each Step in the Buyer’s Journey

Once your prospect is aware that they have a need for your product or service, they go through a very specific decision-making process. The journey starts by gathering information, then comparing alternatives to make a well-informed decision.

Content That Gets Results

Blueprint provides the marketing and sales assets to drive prospects forward at each stage of the Buyer’s Journey:

Buyers Journey Workflow Buyers Journey Workflow
  • Facebook
  • Instagram
  • LinkedIn
  • Google
  • YouTube
  • White Papers
  • Ebooks
  • Tip Sheets
  • Checklists
  • How-to-videos
  • Educational Webinars
  • White Papers
  • Analyst Reports
  • Industry Reports
  • Product Webinars
  • Case Studies
  • FAQs
  • Demo Videos
  • Free Trial
  • Live Demo
  • Consultation
  • Estimate
  • Coupon
  • Welcome
  • Onboard
  • Reviews
  • Upsell

Pardot Email Campaigns and Lead Scoring Pardot Email Campaigns and Lead Scoring

The Right Marketing Expertise to Get You There

As certified Pardot Consultants and experienced digital marketers, Blueprint understands how to build the right email marketing campaigns for your business, products and industry. We enable you to get the most out of your Pardot investment, while properly integrating with Salesforce.


Pardot Marketing That Gets Results

Blueprint partners with you to map out your Pardot email marketing campaigns. We consult on which campaigns can get the results you are seeking. We then support you in developing and implementing your campaigns. Our services include content development, design, email and landing page development, as well as setup in Pardot.

To get the most out of Pardot and accelerate business growth, here’s an overview of the eight types of campaigns for driving email marketing results:

Lead nurturing campaigns

Lead nurturing campaigns

Lead nurturing cultivates and informs prospects along the path to the buying decision.

Sales conversion campaigns

Sales conversion campaigns

When leads are sales ready, email automation can create a sense of urgency as it drives prospects to your sales pitch, producing consistent, predictable results.

Ecommerce campaigns


Customers abandon 60-80% of shopping carts without completing their purchase. They view almost 80% of emailed receipts. These statistics point to the value of email for improving both initial sales and lifetime revenue per customer.

Onboarding campaigns


Selling a customer is just the start. To maximize adoption and lifetime revenue, it’s vital to help your customers succeed with your product. Providing positive reviews and supporting the customer experience with social proof can drive future sales.

Reviews campaigns

Reviews campaigns

Customer reviews are a valuable part of your marketing assets. They can elevate your search (SEO) ranking, and provide the social proof that prospects look for when evaluating potential vendors or suppliers. Establish your credibility in the market with Blueprint’s reviews email series.

Customer experience campaigns

Customer experience campaigns

You work hard to win new customers. That’s why it’s so important to treat your customers well, learn from them and recognize any signs of dissatisfaction.

Upselling campaigns

Upselling campaigns

To maximize the lifetime revenue that a client spends with you, upselling is essential. Blueprint achieves this by developing repeat customer email campaigns for your business.

Retention campaigns

Retention campaigns

Once your client is purchasing from you, make it easy for them to renew. Blueprint retention campaigns use a sequence of emails that are automatically sent to targeted customers to maximize both retention and revenue.

Reengagement campaigns

Reengagement campaigns

All companies lose customers. With the right efforts, you win back many of those you have lost – at lower cost than replacing them with new clients. A reengagement email campaign from Blueprint can help you get there.

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